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Privacy Policy

Last updated: October 20, 2025

Introduction

At mycrux, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

Information We Collect

Personal Information

When you join our waitlist or create an account, we may collect:

  • Name and contact information (email, phone number)
  • Account credentials (password, authentication tokens)
  • Profile preferences (category, size hints)
  • Communication preferences

Usage Information

We automatically collect certain information when you use our platform:

  • Device information (browser type, operating system)
  • IP address and location data
  • Pages visited and features used
  • Time and date of visits

How We Use Your Information

We use the collected information to:

  • Provide and maintain our services
  • Send you updates about your waitlist position
  • Personalize your experience with AI styling recommendations
  • Communicate with you about new features and offers
  • Improve our platform and develop new features
  • Prevent fraud and ensure security

Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

  • Service Providers: Third-party companies that help us operate (e.g., SMS providers, email services)
  • Business Partners: Indian brands on our platform (only with your consent)
  • Legal Requirements: When required by law or to protect our rights

Data Security

We implement industry-standard security measures to protect your information:

  • SSL/TLS encryption for data transmission
  • Encrypted storage of sensitive information
  • Regular security audits and updates
  • Access controls and authentication

SMS and Email Communications

We use OTP verification for account security. Our SMS communications are:

  • Registered with DLT (Distributed Ledger Technology) for India
  • Sent only for verification and critical updates
  • Limited in frequency (1-2 messages per month)
  • Opt-out available at any time

Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data
  • Opt-out of marketing communications
  • Export your data in a portable format

Cookies and Tracking

We use cookies and similar technologies to enhance your experience. You can control cookie preferences through your browser settings.

Children's Privacy

Our services are not intended for users under 13 years of age. We do not knowingly collect information from children.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of any material changes via email or prominent notice on our platform.

Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

mycrux Privacy Team

Email: privacy@mycrux.in

Address: [Your Business Address]